PR Mentoring,
Consumer and Business-to-Business

Let me directly mentor your designated executive(s), who have more in depth knowledge of your company than any consultant does, at your place of work if wished, to:

• Establish precise objectives and targeting to raise your company profile
• Develop a cost effective strategy
• Brainstorm a programme that answers the above, timetabled and costed
• Supply media contacts and forward features schedules
• Provide on-going assistance to carry out the programme as needed, face to face, by phone and email exactly as much as you need, whenever you need it.

Diana Jervis Read with James Caan of BBC's Dragons' Den
Diana has been hand-picked to be the exclusive PR expert for Caan's new venture: The Entrepreneurs Business Academy.

The Benefits:

• Cost effective results - clients pay by the hour for exactly as much or as little guidance as they need
• Through me, clients have access to a network of specialist PRs, marketing professionals of all disciplines, and support services
• What you see is what you get: I will be your mentor with as much 'hands on' service as the project requires. As a sole trader, there will be no-one that I delegate to. The work gets done by your nominated executive(s) and me
• I can work with you to develop bespoke research and evaluation techniques, and measure the impact as well as the exposure of publicity
• No better value way to buy strategic thinking, creativity or 30 years of award winning experience (see page 'Who am I?' and synopsis below)
• In a financial downturn, a high profile is crucial.

Traditional PR:

Alternatively, I can act as your PR consultant, to obtain interviews, features, opinion pieces, public speaking opportunities, award judging positions and more.

My PR Credentials:

Which? Journalist

Account handler at Burson-Marsteller

Founder of a top 50 PR Agency (Jervis Read PR), which I sold on to The FKB Group, the largest marketing agency in the world at the time. I then set up Jervis Communications in Salisbury, still in business

Jervis Read PR in Wimbledon

Worked for Hospice and FAMSA (S Africa) as a PR consultant and counsellor respectively

Undertook additional coaching training with the Coaching Academy and started work as a coach and PR mentor.

2009 clients included: Davinia Gill (author), Halarose, Omobono Digital Communication Services, RDSi Research, Queen's Hall Theatre and Volume Group (integrated marketing agency).

Previous PR Client Experience

Foods: H J Heinz Cadbury-Typhoo Tulip Meat Co Van den Berghs Jacobs Bakeries Kelloggs Nutrasweet Iceland Frozen Foods	Cars/Driving: Volvo BSM	Tourism: Embassy Hotels Government of Ontario British Rail
Drinks: Coca-Cola Ferreira Port Martini & Rossi Whitbread (Flowers, Heineken, Stella Artois) Sopexa (French wines)	Retail: Tesco New Look	Confectionery: Mars Rowntree Mackintosh
Charity: Rainbow Trust Hospice British Heart Foundation	Health & Beauty Smithkline Beecham Smith and Nephew	Household: Kimberly-Clark Lever Bros Reckitt Benckiser1
Business to Business: Rdsi Research (market research agency) Omobono (digital communications) PHH Asset Management Beaven Shepherd (design) FKB (marketing, telemarketing, field promotions) H H & S (marketing) Haygarth Group (marketing, direct mail)	Electrical: AEG Electric Home Bureau ASEA BEAB	Other: Nat West Bank2 Adam Leisure McCarthy & Stone Wrigleys Softball Cricket BBC Gallaher Flyonthewall.com Napier Scott Executive Search Flower Council of Holland3 Pronto! charity lottery Queen's Hall Theatre, Kent

• 1. PR Week Runner Up Award for Best Promotional Activity - Vanish Dirtiest Kid in Britain
• 2. ISP Gold Award in the Financial Category
• 3. Institute of Directors Marketing Award and Netherlands British Chamber of Commerce Award for Enterprise

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